Email marketing and customer relationships go hand in hand. By merging the data collected from your email campaigns to your CRM system you can create accurate profiles about your customers and sales leads that you can use to tailor future campaigns and messaging strategies. When your marketing and sales systems are synched you can focus on the bigger picture, and we can help you get there.
With Exact Target you have a team working to ensure your message reaches its intended audience with robust profiling, tracking, and reporting capabilities. If you are already a SalesForce.com user or choose to go that route, their AppExchange with SalesForce.com is an industry-recognized solution for integrating your email marketing and sales data. As preferred partners for both Exact Target and SalesForce.com we can provide additional support and experience.
The best part is that the integration between the two is completely seamless—you can initiate and manage email campaigns via the Exact Target gateway, right from your Salesforce.com account. This means your CRM system becomes a more useful tool, allowing you to initiate, track and maintain individual user or account histories without any additional effort.
Anatomy of a Marketing System